Opportunity

Dairygold turned 30 years old in 2015. Instead of using this occasion as a means to broadcast our own news we looked at Ireland as a food nation to help carve out a more compelling message for our consumers.

Solution

To celebrate we took the insight that Irelands new social currency was their conversation around food and through data analytics looked at the most popular Irish meals throughout the day. Given we are a now a nation that food lovers we created a platform that took these Irish meals and reimagined them in a modern way through a host of popular Irish food bloggers.

Dairygold’s Tomorrows Table was launched in October 2015 through social, search, display and key on line influencers and called on users to find out how to turn their every day meal in to a modern cuisine.