Opportunity

SuperValu is uniquely positioned in the Irish market - blending a commitment to support local communities, with a strong allegiance to Irish suppliers, while continuing to deliver quality and value to Irish consumers.

Solution

Supervalu sought an agency that could deliver a strong web presence that reflected their appealing brand ethos - Real Food, Real People. Recipes and supplier stories form the core of a content rich experience for consumers and through the activation of colourful and user-friendly innovative features, the website is a vibrant online hub where SuperValu can bring their ideas and initiatives to their online audience.

Results

This dynamic site set the standard for the market, positioning SuperValu at the forefront of technical innovation in Irish retail.