Opportunity

Real recipes are at the core of SuperValu’s distinct offering. Our challenge was to develop a mobile application could help busy Mums with recipe ideas she can access anywhere.

Solution

The Real Recipe app puts thousands of recipes at your fingertips, no matter where you are. Users can easily browse through delicious options, use the recipe finder to get inspiration plus rate dishes and share favourites with friends. The unique menu planner helps mums organise daily and weekly plans and compile shopping lists.

Results

Downloads figures have been strong proving families connected with the app and it’s functionality. As part of the suite of helpful digital offerings from the brand, it has aided in elevating the perception of SuperValu as a progressive retailer at the forefront of innovation in the Irish market.