Opportunity

Eircom’s Summer 2015 campaign focused on the unlimited nature of the bundle offering. The accompanying social campaign rationale was to see ‘unlimited’ as an opportunity: it means more than just saving money. It ‘s the freedom to do more, freedom from restrictions and freedom of expression.

Solution

We sought to leverage social media to unleash the positive ethos of unlimited in a manner that would move audiences to appreciate that unlimited is great, ultimately attaching our brand and bundle offer to an emotive and engaging human truth.

The campaign would have a simple call to action across social channels (primarily Facebook, but using Twitter as a secondary channel);

“Tell us what you’d love unlimited”

Everyone who submitted ideas was entered into a draw for a high-value prize. Additionally, lesser-value prizes were randomly awarded to users who engaged with novel or awardable ideas.