Opportunity

2013 was the year of the Gathering, and with all it’s accompanying publicity and chatter about homecomings, Fáilte Ireland’s Home Holiday campaign required a fresh voice to make it’s mark.

Solution

Home holidays are about unique experiences. Our campaign brings to life the range of different types of holiday available for a variety of holiday makers; young and old, couples and families, adventurous and relaxing. A vital animation style told a colourful story for each holiday season - spring, summer and autumn - utilising innovative digital formats that grabbed attention and showed this diversity with a fresh vibrancy.

Results

The vitality and energy of the campaign ensured visibility scores were in the top range as engagement rates and click-throughs to discoverireland.ie surpassed industry standards.

Awards