OPPORTUNITY

Centra take the 'convenience' aspect of their convenience store offering very seriously and have introduced a range of digital assets that are in sync with their customers often hectic lives: the Centra Recipe app puts ideas and offers into their hands, no matter where they are.

SOLUTION

Keeping Centra relevant and realtime, time specific meal ideas are served to the app ensuring consumers get the content they want when they need it. Shake the app to get more suggestions for any time of the day or plan your next shop with the list function plus be first to hear about latest offers. 

RESULTS

Rich in functionality that is user focussed, with content that is in step with how they live their lives, the app has proved to be a hit with Centra customers: downloads and daily user statistics far outperforming expectation.