Opportunity

The energy market in Ireland is the fourth busiest in the world when it comes to switching, so it’s imperative Bord Gáis Energy reduces the temptation of consumers to look elsewhere. To maintain loyalty and retain their base, they know they need to offer more...

Solution

Introducing the Bord Gáis Energy Rewards Club, a first in the sector and offering a range of additional benefits for consumers. Multiple communication channels were used to spread the good news and excite the public about the added value they can receive. Personalised direct marketing brought the message home that Bord Gáis Energy offered you more than others, and a suite of digital banners focussed on the variety of benefits from theatre tickets to supermarket vouchers.

Results

Member registrations far exceeded targets as consumers signed up in large numbers for the unbeatable benefits. The initiative served to stem the churn rate and allowed Bord Gáis Energy build a more robust, longterm relationship with their customers.