A quick look at what’s been trending this month.


FLY TO ANY PLACE YOU CAN IMAGINE

The Russian airline S7 has created an imagination-fuelled holiday selection tool to promote their 900 destinations. The campaign ‘Fly To Any Place You Can Imagine’ frames the locations as magical realms dreamed up by children. In a three-minute online film, kids are asked the question ‘Let’s say you can go to any place you can imagine. What would this world look like?’ and their answers range from ‘chocolate lakes’ to ‘a secret world where people live underground’. An online discovery tool encourages visitors to find their own dream destination. On the site, users see a view of the sky, where they can digitally pin a message describing a place they imagine visiting. The site then serves up a real suggestion from the S7 route map.


WELCOME TO THE EMOJI GARDEN

Miracle-Gro celebrated the arrival of spring with an emoji garden targeting millennials. The company is planting #springmoji, a crowd-sourced garden made of digital flora. Whenever someone tweets a flower or tree, the company adds a plant emoji to its online garden. You can watch the buds sprout or get in on the action by tweeting any of the spring-themed emojis listed at Miracle-Gro's Springmoji site

 

THE NEXT STEP IN MOBILE PAYMENTS

In another step forward for mobile payments, online retailer Alibaba has announced a new system that lets users pay by scanning their face with a smartphone. And Alibaba aren’t the only ones making noise this month… Facebook have also announced that it will soon be rolling out a new feature that lets users send and receive money to each another via Messenger.

 

THE EXPLOSION OF MOBILE VIDEO

2015 certainly seems to be the year of mobile video with the launch of Meerkat at SXSW earlier this month – a live streaming video app that has gathered hundreds of thousands of users within a matter of weeks. The app lets you broadcast a live stream of whatever you happen to be filming at that time to the masses, via Twitter. To create a stream, simply download the app, connect a Twitter account and then choose from two options - start the live stream now or schedule it to start at a later time. Users then send a tweet and any of their followers can then tune in by clicking on the Twitter link. The unveiling of Meerkat has taken the online world by storm and offers massive potential for brands to get involved. We’ll be watching closely for what’s next for the app!

 

FACEBOOK MESSENGER APP

And finally, rumour has it Facebook will soon be announcing new ways for third parties to offer experiences through its messenger app. The app - whose primary function is for sending private messages between users - is said to be looking at new tools that will help developers build apps and deploy them on Messenger. With Snapchat, WeChat and other messenger apps evolving how they offer content, we expect a similar response from the social media giant.

 

 

 

 

 

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