We take a look at what's trending this month.

Facebook introduces product ads

This month Facebook announced a new addition to its ad offering with the introduction of product ads that will help brands showcase more of their products. Advertisers can upload their product catalogue and create campaigns which target relevant products to the right audiences.

Facebook have described the ads as “a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.” With 2 million active advertisers now using Facebook, we expect to see even more ad product updates in future. 

 

 

Burberry at London Fashion Week

Burberry didn’t disappoint at this year’s London Fashion Week. The luxury fashion brand collaborated with Twitter to deliver personalised pictures from LFW.

Followers who tweeted #Tweetcam to the @Burberry Twitter account, triggered a camera to take a photograph from the best vantage point within the show space as the models walked down the runway.

The photo was then personalised with the user’s Twitter handle, a time stamp of the moment the image was taken and was then tweeted back to them. A great example of how brands are engaging on a one to one basis and providing a hyper personal brand experience.

 

 

Johnnie Walker – Fire Walking

Johnnie Walker's latest campaign lifts spirits in Lebannon and grew market share by 20%. The Keep Your Flame Alive launched with a TV which aired during the evening news break and invited people to keep the Lebanese flame alive using the hashtag #KeepWalkingLebanon. People who responded to the call were rewarded by having their messages brought to life in real time by a fire calligrapher. The whiskey brand also seeded out messages of inspiration each day across social media, on bil boards and in press. The agency reports that the campaign generated $766,000 in earned media and is great example of how a brand can embrace contentious issues and change public sentiment.

 

Toyota - Flirt with an AYGO

Toyota in Spain recently launched a very clever campaign to promote its AGYO via Whatsapp. Toyota are encouraging audiences to shower them with compliments on the instant messaging app for a chance to win a car. Users were asked to add AGYO’s Whatsapp profile via a telephone number and send their compliments to the brand. The most creative, wittiest entry will be selected by AGYO as the winner. This is a very simple, effective idea and is a great way to leverage messaging apps and generate content from users entries and capture data for future communication campaigns. 

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