The biggest night in the Irish advertising industry took place in the Bord Gáis Energy Theatre last night. RMG and DDFH&B swept the boards at The 2014 ADFX Awards claiming a collective total of 5 Gold Awards, 2 Silver and a Bronze, the judges award for Best New Learning and not to mention The Grand Prix for the 3rd time in a row for our work with Failté Ireland on The Gathering Ireland 2013

The spectacular awards ceremony was hosted by IAPI (The Institute of Advertising Practitioners in Ireland), in association with headline sponsor TV3. The IAPI ADFX awards celebrate the most effective advertising campaigns to have hit the Irish market in the last two years.

The night ended on a high with DDFH&B, RMG and Failté Ireland, scooping the highly competitive ADFX Grand Prix award. The awards are widely recognised as the toughest in the industry. Entrants must prove how a campaign was effective and how it added to the bottom line.

ADFX Grand Prix Winners - From L-R: Pat Kiely (TV3), Fionnan Nestor (Failté Ireland),Mark Feane (RMG), Adriane Groarke (PHD), Mark Millard (RMG), Miriam Hughes (DDFH&B), Roisin Lawlor (PHD), John Concannon (Failté Ireland), James Nevin (RMG), Jason Nebenzahl (PHD), Mark Grehan (DDFH&B), Amy Mitchel (DDFH&B), Ciara Gallagher (Failté Ireland), Sandra Alvarez (PHD)

This is a phenomenal achievement for both RMG and DDFH&B. We are delighted to see so much of our work recognised this year, in particular our work with the National Lottery, The Gathering Ireland 2013 and SuperValu. The judges particularly remarked on the innovativeness and new approach undertaken, with particular regard to the social movement of the campaign.

It was more than an advertising campaign, it was a national movement that captured a country.

Margret Barron, Strategic Marketing Manager - SuperValu


The Gathering Ireland 2013

RMG and DDFH&B claimed 2 gold awards, the Best New Learning Award and The ADFX Grand Prix Award for our work with The Gathering Ireland 2013. Here's what the judges thought.

Grand Prix Winner - ADFX Awards 2014

Project: The Gathering Ireland 2013



Gold Winner - Best New Learning 

Project: The Gathering Ireland 2013


Gold Winner - Best New Launch

Project: National Lottery - Daily million


Gold Winner - Leisure, Media, Entertainment

Project: The Gathering Ireland 2013


Bronze Winner - Best New Launch

Project: SuperValu - Signature Tastes


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