A round-up of the top 5 things that caught our eye this month.
Last week Instagram launched its latest stand alone app, Hyperlapse. Instgram announced the new app with a blog feature explaining the unique features of Hyperlapse; “a new app to capture high-quality time lapse videos even while in motion."
"Traditionally, time lapse videos depend on holding your phone or camera still while you film. Hyperlapse from Instagram features built-in stabilization technology that lets you create moving, handheld time lapses that result in a cinematic look, quality and feel—a feat that has previously only been possible with expensive equipment.” Compared to previous apps released Hyperlapse is a very exciting development for Instagram, we're hooked already!
Apple is due to unveil the iPhone 6 on September 9th. With lots of rumours about the possible new features, we’re particularly excited about the introduction of a mobile payment system. The new feature will work in the same manner we currently pay for transactions in stores, but the exact specifics have yet to be unveiled.
It is likely to function like an expanded version of iPhone’s Passbook app which allows users to store tickets, boarding passes and coupons with barcodes that can be scanned. The eWallet system is likely to process payments through iTunes and according to time.com, one of the major features will be the near field communication (NFC). “NFC is a way for devices to wirelessly exchange small amounts of data over very short distances, usually within a few centimeters, often by tapping one smart object against another.” With less than one week to go, we can’t wait to get our hands on the new iPhone 6.
Presenting The Coolest Cooler…a new invention that has become the most successful Kickstarter campaign ever. The Coolest Cooler has a built-in blender, waterproof speakers, USB chargers, LED lights and other features. The project raised $13,285,226 from more than 60,000 backers in 52 days on the crowdfunding site, beating previous record-holder the Pebble smartwatch in 2012.
Rice Krispies have created a fun new interactive adventure app about finding Rice Krispies, featuring a host of helpful cartoon characters in Mallow Town. The app features easy to follow recipes, personal profiles and the option to save their adventure as a memento reel to share across social networks. It’s interesting to see brands like Rice Krispies differentiating their offering by investing in online interactive content with the aim of driving people to spend more time with the brand, to want to cook more, and by consequence buy more.
BBC News recently reported on Ecuador’s plans to plans to create what it calls the "world's first digital currency issued by a central bank." The new currency will be used alongside the current currency in Ecuador (US Dollar). The aim of the digital currency is to help poorer Ecuadoreans make and receive payments, via mobile technology. These mobile payment schemes have become very popular in Africa where they are privately run. It has yet to be announced who will control the exchange rate. According to BBC News; “Analysts say the introduction of the electronic currency could be used to increase the money supply and devalue US dollar holdings - a first step towards abandoning the US dollar.”
That's it for our August Round-Up. Look out for our latest news and updates next month.
(Images via bbcnews.co.uk // contagious.io // time.com)
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