A round-up of the top 5 things that caught our eye this month.

Twitter’s New Look

Twitter has be given a bit of a make over this month with the introduction of the new profile page. So what’s new?

The updated profiles are now more visually focused with a new header image spanning the width of your profile and a slightly larger profile image, tweets can now be pinned to the top and more popular tweets appear larger on your profile page. This allows for more control over your profile and can highlight the content you want.

In addition Twitter is now giving more prominence to your favourites and photos/videos which now appear directly under the new header image. Sound familiar?

The update is bringing Twitter a lot closer to the Facebook user experience and placing more emphasis on profile pages which is good news for brands... we expect to see a few more changes on the horizon for the social media platform.

Example of the new Twitter profile being used by eircom GAA

 

3-D Printer Builds Houses in China

3D printed houses was something we mentioned in our article back in April 2013 as a possibility. Now it's actually happening thanks to a Chinese construction company who have developed a home that can be mass produced with the help of a giant 3-D printer.

WinSun Decoration Design Engineering is using cement and construction waste to build 10 houses per day in Shanghai.  

Each approximately 2,100 square-foot building costs less than $5,000 to construct. In a country where houses and apartments cost hundreds of thousands of dollars this could be a much cheaper alternative.

 

 

Mazda’s Instagram Road Trip

Our colleagues in JWT Canada recently collaborated with Mazda to create a unique roadtrip experience on Instagram. Over the course of three months Mazda plotted images and videos that plotted out the route of a Mazda vehicle.

Three posts were added at a time, every week or so, adding one more layer to the three-column grid. Throughout the car's "Long Drive Home", the brand includes mentions of followers, videos of sponsored events and references to cultural happenings like Mardi Gras and the Super Bowl. It was then capped off by giving a new Mazda to a fan.

Mazda instagram long ride hed 2014 

 

Shoot the cookies

Biscuit giant McVities explain the technology behind cookie deletion in a fun and interesting way. McVitie’s in France has created #ShootTheCookies, a browser plug-in that helps users delete cookies from their computer. #ShootTheCookies works as a Google Chrome browser extension.

Biscuit lovers simply install the plug-in and can then choose which cookies they would like to destroy from a cutesy list of their browsing history. The plug-in then deletes the user’s selected internet trackers.

 

 

Pantene's Dynamic Mobile Advertising 

Hair brand Pantene recently created dynamic mobile ads on The Weather Channel’s app. Pantene teamed up with The Weather Channel to target American women searching for local weather conditions with ‘haircasts’, dynamically generated mobile ads delivered through the broadcaster’s app, forecasting specific hair issues caused by the climate.

Based on the insight that humid weather resulted in frizzy bad hair days, women were then shown relevant products to combat the problem, along with directions to their nearest Walgreens store and a $2 discount coupon.

The campaign resulted in a 33% sales increase at Walgreens (one of the U.S.A.'s largest pharmacy chains) compared with the year before.

 

That's it for our May Round-up, look out for our latest news and updates next month. 

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