Over the course of 3 days last week, the famous Molson Canadian Fridge opened for Ireland.
Made famous with over 2.5 million YouTube views from previous international outings in London and at the Winter Olympics in Sochi, Canadian’s beer fridge was hidden in secret locations in Dublin, Galway and Cork on June 5th, 6th and 7th respectively.
The first person in each city to locate and open the fridge, with a simple swipe of their passport were crowned an honorary Molson Canadian ambassador for the year, winning themselves an epic Canadian holiday, a year's supply of Molson Canadian and VIP entry to all Canadian events in Ireland this year.
To help people on their search for the elusive beer fridge, we created a responsive website which used a Twitter powered interactive map for each city the fridge visited, so the more people who tweeted using the hashtag #MakeItCANADIAN, the more the interactive map zoomed in to reveal the secret location in each city.
Last Thursday, Friday and Saturday hundreds of fridge hunters tweeted #MakeItCANADIAN and frantically roamed the streets of Dublin, Galway and Cork to uncover the Beer Fridge.
The activation proved so popular that #MakeItCANADIAN trended both in Dublin and Cork during the hunt. And for anyone who just missed out on the first prize... there were beers all round for those with a valid passport.
As part of the promotion the famous Beer Fridge even took over the @Canadian_IRE Twitter account for the week, sharing photos and tweets from it's Irish adventure. Twitter followers responded by asking the fridge questions, sharing jokes and generally welcoming the fridge to Ireland for the week.
Here's just a few of the highlights from the 3 days we brought a bit of Canada to Ireland.
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