The Reputations Agency today announced the results of the annual Ireland RepTrak® 2014.

SuperValu were awarded 1st place in the category of "Indigenous Irish Companies 2014 by RepTrak" with Ray Kelly & Chris Martin present to collect the award and certificate.

SuperValu also came 2nd place overall in the "Top 100 Best Corporate Reputations in Ireland", which was an excellent achievement considering this is the first year SuperValu were tracked as part of the study. 

We are delighted to be recognised as the grocery retailer with the best reputation in the market. This research reflects our position as the leading Irish retailer that is renowned for its support of the Irish food industry, local producers and strong community values.

Ray Kelly SuperValu

Ray Kelly, Marketing Director,
Musgrave Retail Partners

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About RepTrak®

This independent study ranks each company on its RepTrak® Pulse score, representing an average measure of people’s feelings for it. The scores are statistically derived from four emotional indicators: trust, esteem, admiration and good feeling.

It also studied how an organisation was rated across the seven key dimensions of reputation which are: leadership; products & services, innovation; governance; workplace; performance; and citizenship. The study measured the reputations of 100 organisations in Ireland between January and February 2014, encompassing the views of 4,701 members of the general public across Ireland. 

In-depth reports and analysis on the reputation of every organisation included in the study are available from The Reputations Agency


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