NYE Dublin 2014 marked the final event of The Gathering Ireland 2013 finishing off an unforgettable year of events organised around Ireland.
We were challenged to create a Thank You message to everyone who took part in The Gathering Ireland 2013 and made it a huge success. This message was then projected onto one of Dublin’s most iconic buildings; Trinity College during the celebrations on College Green on December 31st.
We wanted to reflect the enormity of The Gathering Ireland 2013 while also keeping it personal. The finished design included a Thank You message along side a range of photo highlights taken throughout the year at different Gatherings across Ireland.
RMG created the strategy and activated The Gathering Ireland 2013, we had been heavily involved in the project and this was a fantastic way to end a wonderful year of events in Ireland. The initiative has delivered between 250,000 and 275,000 visitors to Ireland this year and generated as much as €170 million in revenue. The Gathering Ireland 2013 has delivered almost 275,000 visitors to Ireland this year and generated as much as €170 million in revenue, with visits to Ireland for the first ten months of the year are up 7.3 per cent with double digit growth reported in visits from the United States – one of the tourism industry’s key target markets. The tourism initiative was a great success and we were delighted to be part of it.
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