As a companion to our 211-page trends forecast for 2014 and beyond, our colleagues in JWT have created a 2-minute teaser video that provides a quick rundown of our 10 trends.
In the ninth annual forecast of trends for the near future, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives.
For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence conducted quantitative surveys using SONAR™, JWT’s proprietary online tool, from Nov. 5–8, 2013, surveying 1,003 adults aged 18-plus (500 Americans and 503 Britons). The report includes input from nearly 70 JWT planners (including our own) and researchers across more than two dozen markets, and interviews with experts and influencers across sectors including technology, health and wellness, media and academia.
To find out more about the “10 Trends for 2014” please speak to your client service team or call us directly.
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