The world has changed and there are now an overwhelming array of spaces and channels your brand content can occupy.
For you to make sense of this world and drive your brand forward, every space and channel your brand occupies must be a chapter in the brand story. These chapters add up to your brand’s content.
Successful content requires a clear brand purpose or point of view so that the story you tell on your brands behalf, to a targeted audience, is talked about or shared by that audience. And it's here that digital marketing plays a central role. Brand content that isn’t shared, is not content, it’s just broadcast.
Targeting content to a relevant audience can unlock massive potential and power for your brand. In fact, using the four key pillars of Role of Research, Content Planning & Creation, Syndication and Targeting correctly, you can achieve greatness through sharing.
RT : We've made the shortlist! GoTeam …
RT : "In an age of endless content we are starving for authenticity" of Reddit.
RT : Is UX an opiate for the masses - "we need to radically reform attention economy given what happened today (trump) …
RT : "The real magic happens at the intersection of the physical world and virtual reality " from Google ATAP …
RT : "Are we designing to help us Get a Life well Lived (GLL) and not Get Things Done (GTD)" from of …
RT : "We have responsibility to create ads people want"
Great vibes from in the office today
Go and check your profile. There might be some changes to your information
We agree the UI changes are nice but the logo lacks imagination.
RT : The winner of Acquisition Strategy goes to and !
RT : Yes! Gold for acquisition category
RT : Great job - 2 awards won so far for
Our social content manager learned to fail >
Unbelievable last day of incredibly inspired by 👏🏼. Thank you for organising an amazing event 👌🏼
Blown away by great ending to a great day
Amazing talk from to kick off day 2 of
Hey 🙋🏻 thanks for the healthy, tasty goodness on 👌🏼
RT : Getting into that Easter spirit today in the offices
Looking forward to the seminar in the
Would you replace your email for in the future?
Great work super campaign!
Our copy writer talks microcopy and how every interaction is a chance to charm
RT : The longer you can avoid growing up, the better; in literature & life! Our favourites
RT : Want to ask a question? He will be live, March 1st from 6-7pm. Send in your Q's now using h…