Centra challenged RMG to reinvigorate their website with one clear remit to brighten up their customer’s day.
Our answer was a site that offers a marriage of responsive design with adaptive content.
RMG realised that Centra’s customers are amongst the most digitally savvy demographic with the majority spending more and more of their time online, surfing, browsing, sharing and shopping on their mobile devices and with this in mind, RMG married the dynamic delivery of 'time of day' content with a fully responsive design solution.
By providing users with recipes and products relevant to Breakfast, Lunch, Dinner and Snack time on a responsive website, Centra customers are now being served relevant and time specific content which ultimately drives footfall and sales in-store.
From lunch-time grub to go, to midnight munchies, Centra.ie now delivers customers with a greater social experience by presenting it's messaging and CTA's in a more casual but fun way.
So wherever, whenever and however customers engage with Centra, our solution delivers the most harmonious user experience under the theme of "Brighten Up Your Day".
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We agree the UI changes are nice but the logo lacks imagination.
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Unbelievable last day of incredibly inspired by 👏🏼. Thank you for organising an amazing event 👌🏼
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