Bord Gáis Energy was the first ever Irish brand to host a celebrity Google+ On Air Hangout, teaming up with Jedward to give eight fans the chance to chat directly with their heroes.  It really was “jepic” with the event trending worldwide within an hour.

Jedmania swept the RMG office while we worked on this campaign with phrases like "jedtacular” and "jawesome" trending at the watercooler. We also noticed a significant upward trend in hairstyles during the week of the Hangout!Jedward and Bord Ga Ais Energy infographic


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